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The Ultimate Creative Office Building

Starrett-Lehigh is among one of the best known hyphenates in Manhattan real estate.

It achieved landmark status in 1986, and has been a cherished home to New York’s creative community for decades. It is a legendary place for photographers, artists, start-ups, and out-of-the-box businesses to hang their shingle. The Starrett-Lehigh is the highly desired address for free-spirited, downtown-minded makers and doers.

And Partners replaced the hyphen in Starrett-Lehigh with the current brandmark. The brandmark can now be employed as a glyph that will variously stand for “and,” “plus,” “with,” or “equals.” With this, we created a system for the building to use in all advertising and content to come. And Partners created the advertising, brochures, e-blasts and postcards for both the office and the retail, as well as designed their leasing office space, including extensive window signage.


RXR Realty


Brand Strategy, Naming, Communication Strategy, Collateral, Identity Systems, Environmental / Gallery, Interactive Displays, Photography, Advertising