Unexpected Answers

What We Do

Since 1999, we have helped our clients build and differentiate their brands, drive sales, and command a premium in the marketplace.

How We Do It

We work with premium consumer brands and professional service clients through three main practice areas:

how we do it
Strategy
We blend curiosity and creativity to uncover unique and authentic stories that elevate brands, help solve business problems, and provide a meaningful launching pad for deeper conversations with diverse audiences.
how we do it
Communication Design
Design creates value. It transforms brands and builds businesses. Our communication design approach is rooted in deeply understanding audiences—their motivations, behavior, perceptions, frustrations, and unmet needs. This yields creative solutions that are as meaningful as they are beautiful.
how we do it
Technology
Our unconventional, yet proven, approach to digital media extends well beyond website to encompass products, tools and experiences. We build custom digital platforms that allow consumers to access decision-making information—all on the device of their choice.

Services

  • Strategy
    • Brand Strategy
    • Brand Architecture
    • Naming
    • Communication Strategy
  • Design
    • Collateral
    • Identity Systems
    • Environmental / Gallery
    • Packaging
  • Digital
    • Website and New Media
    • UX Design
    • Interactive Displays
    • Application Development
    • e-Commerce Solutions
  • Asset Development
    • Photography
    • Renderings
    • Film / Animation
    • Illustration
  • Marketing
    • Advertising
    • Social Media
  • Stakeholder Communications
    • Annual / CSR Reports
    • Reporting Websites
    • Internal Communications

Select Clients

  • A&E Real Estate Holdings A&E Real Estate Holdings
  • Airbnb Airbnb
  • Āman Āman
  • American Express American Express
  • Atria Atria
  • AvalonBay Communities AvalonBay Communities
  • BMW BMW
  • Brodsky Brodsky
  • Brookfield Brookfield
  • Citigroup Citigroup
  • Compass Compass
  • The Corcoran Group The Corcoran Group
  • Dartmouth Dartmouth
  • Debevoise & Plimpton Debevoise & Plimpton
  • Douglas Elliman Development Marketing Douglas Elliman Development Marketing
  • The Durst Organization The Durst Organization
  • Dweck Properties Dweck Properties
  • Fordham University School of Law Fordham University School of Law
  • Four Seasons Four Seasons
  • Halstead Property Development Marketing Halstead Property Development Marketing
  • Hearst Corporation Hearst Corporation
  • Hines Hines
  • Janu Janu
  • JBG SMITH JBG SMITH
  • Kipling Kipling
  • LeFrak LeFrak
  • Madison Realty Capital Madison Realty Capital
  • Magnum Real Estate Group Magnum Real Estate Group
  • Mandarin Oriental Mandarin Oriental
  • Naftali Group Naftali Group
  • Neenah Paper, Inc. Neenah Paper, Inc.
  • NIZUC Resort & Spa NIZUC Resort & Spa
  • The North Face The North Face
  • OKO Group OKO Group
  • Pacific Eagle Pacific Eagle
  • Pantone Pantone
  • Patrinely Group Patrinely Group
  • PayPal PayPal
  • Property Markets Group Property Markets Group
  • Ransom Everglades School Ransom Everglades School
  • Related Related
  • Republic Republic
  • Ruben Companies Ruben Companies
  • RXR Realty RXR Realty
  • Samson Management Samson Management
  • Skanska Skanska
  • Steelcase Steelcase
  • Steiner Studios Steiner Studios
  • St. Regis St. Regis
  • Taconic Investment Partners Taconic Investment Partners
  • Timberland Timberland
  • Tishman Speyer Tishman Speyer
  • Townscape Partners Townscape Partners
  • Turnberry Turnberry
  • United Properties United Properties
  • Vans Vans
  • VF Corporation VF Corporation
  • Vornado Realty Trust Vornado Realty Trust
  • Welltower Welltower

Leadership

David Schimmel, Founder, President and ECD

David combines creative thinking with pragmatic business acumen to help clients understand and capitalize on trends in the marketplace. Under his leadership, And Partners has become an internationally recognized branding consultancy that blends traditional design discipline with innovative technology and interactive design.

David works with brands across various industries, including real estate, hospitality, healthcare, apparel and retail, publishing, media, education, and advertising. His work has been recognized with prestigious communications awards such as a Gold Pencil at the One Show, and a Yellow Pencil from the British Design and Art Direction Awards, as well as numerous awards from PRINT, HOW, Communication Arts, Type Directors Club and Graphis. Current and past clients include Aman Resorts, American Express Publishing, BMW, Citigroup, Corcoran Sunshine, Douglas Elliman, Durst Organization, Hearst, Neenah Paper, OKO Group, Madison Realty Capital, Pacific Eagle, Property Markets Group, The Related Companies, SKANSKA, Standard & Poor’s, Tishman Speyer, VF Corporation and Vornado Realty Trust.

A frequent speaker at communications and design industry events and seminars, David has spoken at the AIGA National Conference, HOW Design Conference, Portfolio Center Atlanta and the Thinking Creatively Conference at Kean University. He serves on the Advisory Board of Portfolio Center in Atlanta, and has previously taught courses on branding at the School of Visual Arts in New York City. David is a sought-after judge at prestigious design competitions including the Addy Awards, Communication Arts, Graphis, Print, and HOW.

David is a graduate of Washington University in St. Louis with degrees in Communication Design and Business.

Linnea Keys, Partner and Principal, Los Angeles

Linnea is a strategic client services professional with experience in integrated brand design and marketing. Her core expertise is in the luxury hospitality sector. At And Partners she leads the firm’s West Coast office and hospitality practice, overseeing all new business, client management and project execution efforts.

Linnea has worked across the spectrum of advertising and design—from leading global digital agencies to boutique branding firms. She is a problem solver who thrives wearing multiple hats. “What’s ahead?” is always top of mind for her— both within the industry and for her clients.

Before joining And Partners, she managed full-scale branding initiatives for accounts including Mandarin Oriental, BCG, NIZUC Resort & Spa and the rebrand of Coach Inc to Tapestry while at Carbone Smolan Agency. Previously, Linnea worked for Wynn Resorts and MGM Resorts, managing strategic brand design and on-property implementation of their placemaking developments in Las Vegas and Macau. Her prior roles at 360i in NYC and Mission Media in Baltimore honed her expertise in digital media and development.

Linnea received her B.A. in History and East Asian Studies from Johns Hopkins University in Baltimore, MD.

Michelle LaRocca, Director of Creative Operations

As the Director of Creative Operations, Michelle is deeply involved in various facets of the operation, ensuring smooth production workflows, timely project deliveries, and optimal resource allocation. Her leadership extends to streamlining processes across the organization.

Michelle brings a unique blend of business acumen and design expertise to her role, honed through years of experience as a Design Director, specializing in commercial real estate and hospitality prior to joining And Partners. This dual perspective allows her to approach challenges with both a strategic mindset and a discerning eye for design, resulting in innovative solutions that marry functionality with aesthetic appeal.

Michelle holds a BFA in Advertising Design from the Fashion Institute of Technology and currently lives in Brooklyn, working in the NY office.

Craig Bailey, Associate Creative Director

Craig, a lead designer renowned in his field, specializes in luxury hospitality and residential real estate. He has extensive experience crafting master brands and visual identity systems for some of the industry’s most influential companies. Whether elevating globally recognized brands or launching new ventures to market, Craig uncovers distinctive narratives, shapes identities, and engineers precise design systems.

His design seamlessly intertwines with a wealth of brand strategy expertise, ingeniously weaving together elements to craft communications that resonate with the intended audience. From comprehensive branding initiatives to meticulously designed annual reports, Craig’s portfolio showcases a spectrum of work, including master brand identity systems and collateral material, broadcast, and book design.

Notable clients in his impressive roster while at And Partners include Oxford, Rudin Companies, VF Corporation, Neenah Paper, and Dweck Properties. Craig has also significantly impacted the non-profit sector with transformative projects, including the recent rebranding of Let’s Win Pancreatic Cancer. His ability to navigate corporate landscapes and meaningful causes underscores the depth and breadth of his creative influence.

Beyond the acclaim of industry awards, Craig’s work finds a permanent home in the collections of prestigious institutions like the iconic Museum of Modern Art in New York and San Francisco.

Craig is a Magna Cum Laude graduate of Texas Christian University and currently lives in Philadelphia, working at the newly opened Philly location.

Teeraporn (Tee) Chomdej, Associate Creative Director

With a keen eye for detail and an innovative, multifaceted approach, Tee consistently pushes boundaries, leaving an indelible mark on every project she undertakes. Her portfolio is a testament to her versatility, seamlessly blending strategic branding in print, web, packaging, motion graphics, and art direction. She excels in finding what makes each project compelling and crafts identities with captivating visuals and immersive experiences.

Tee’s contributions span prestigious commercial and luxury residential real estate, hospitality, and fashion, including several Four Seasons locations, Nizuc Resort & Spa, Wynn Resorts, MGM Resorts, RXR Realty, Related Companies, Avalon Bay, and Douglaston Development. Tee’s proficiency is showcased in multidisciplinary design, where her influence extends beyond traditional projects to include placemaking brand design, notably contributing to The Battery Park in New York City.

Armed with a BA in English and Dramatic Arts with honors from Chulalongkorn University, an MS in Communications Design from Pratt Institute, and work experience in fashion editorial in Bangkok, Thailand, Tee brings a unique global perspective and a diverse skill set to her role at And Partners. In each venture, Tee’s creativity and strategic prowess exemplify a steadfast commitment to excellence in the world of design.

Tee currently lives in New York City and works at And Partners Headquarters, which is located near Madison Square Park.

Thanyanun (Pod) Nopmaneerasmee, Associate Creative Director

Pod is a “right brain/left brain” creative, a rare quality in the design world whose technical capabilities match her boundless creativity. Her unique blend of mathematical precision and innovation sets her apart as a designer who not only understands the technical intricacies but also infuses each project with a creative brilliance that leaves a lasting impact.

Pod stands as an exceptional designer at the forefront of luxury hospitality, leading transformative projects and crafting iconic visual identities for renowned global brands. Her illustrious career is marked by unparalleled contributions to esteemed national and international real estate and hospitality ventures, including prestigious names such as Aman, Mandarin Oriental, St. Regis, Wynn Resorts, MGM Resorts, RXR Realty, Related Companies, and Related Group. Beyond these renowned endeavors, Pod’s design ingenuity extends to diverse realms, from the boutique equestrian brand Brave Horse to innovative packaging and environmental design initiatives.

In addition to her design expertise, Pod has a rich background in photography. She holds a diploma in Mathematics and Art from Bodin Decha II and a Bachelor of Technology degree in Photography and Cinematography from Rajamangala University of Technology Krungthep in Bangkok. Her educational journey culminated with an AOS degree in Graphic Design from Pratt Institute, further solidifying her expertise in the realm of design. Whether it’s transforming spaces or capturing moments through the lens, Pod’s multidimensional talents make her an invaluable asset to the creative landscape.

Pod currently lives in New York City and works at And Partners Headquarters, which is located near Madison Square Park.

Antonio Mah, Senior Design Director, Integrated Media

Having initially immersed himself in architecture, Antonio transitioned to graphic design, becoming a fervent advocate of simple, modern design principles. Antonio leads new media and the digital arm of And Partners—he is pivotal in problem-solving and designing immersive and intuitive user experiences. His approach results in thoughtful solutions that easily navigate the intricacies of communication and user interfaces. 

Antonio has left his mark on numerous, including St. Regis, Dweck Properties, A&E Real Estate, Vornado, Devonshire, 535W43, as well as noteworthy initiatives such as Let’s Win Pancreatic Cancer, and the National Council of Jewish Women (NCJW). He most recently redesigned the website from the ground up for Welltower’s senior living facility, which has 31 locations in the northeast. Prior to joining And Partners, his professional journey included significant contributions at Siegel+Gale, Gensler, and Michael Osborne Design (MOD) in the vibrant city of San Francisco.

Antonio has garnered recognition, with his work featured in CMYK and Graphis New Talent Annual. He proudly holds a BFA in Graphic Design from the esteemed Academy of Art University in San Francisco, CA. He currently lives in Miami and works at the And Partners Miami office.