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Pier 57

See Life. Sea Life.

Pier 57 is an engineering marvel sitting upon colossal concrete boxes, floating on the Hudson River. It is home to Google’s newest office, as well as a mix of artisanal businesses, retail, dining and entertainment. And Partners activated each bay window with a large, green octopus, whose tentacles span from the windows to the sidewalk, with several vignettes hinting at the retail and activity to come. Executed with our partner and illustrator, Carlos Zamora, we surrounded the octopus with sail boats, fish, people, dogs, taxis, pizza, ice cream, coffee, and more.


RXR Realty


Communication Strategy, Environmental / Gallery, Illustration, Advertising