2012 Annual Report
VF Corporation isn’t a household name. This is by design. The worldwide apparel leader prefers to keep all the attention on its portfolio of 40+ blockbuster lifestyle brands such as The North Face, Vans, Timberland, Wrangler, and Lee.
As VF evolved from a mature category apparel manufacturer to a global lifestyle apparel brand business, And Partners worked closely with them to help share management’s vision and communicate it to external and internal audiences. This longstanding relationship demonstrates how a multidisciplinary approach can create greater value across an organization.
As investors get real-time information online, we’ve helped evolve VF’s annual report so that it serves a broader purpose. It’s how VF Corporation communicates its strategy and goals to the investor community, employees, potential hires, government agencies, acquisition targets, and partners.
And Partners developed over a decade of reports that tell the VF brand story and give stakeholders a real sense of what is happening across the enterprise. They also contain calls-to-action that drive readers online, for deeper, more interactive content.