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The Park Loggia
15 West 61st Street

Your Very Best New York

Though brand new, The Park Loggia’s ethos and aesthetic descends directly from its prestigious Upper West Side antecedents, and recalls existing architectural masterpieces throughout the city. With an exclusive porte cochere arrival, oversized windows that bring the outside in, elegant loggias that deliver a luxuriously intimate take on outdoor urban living, and a luminous custom-made terracotta façade, The Park Loggia establishes a fresh legacy of excellence for a modern generation of condominium residences. In order to depict the extraordinary lifestyle offered at The Park Loggia, we developed a campaign with fantastical moments.


AvalonBay Communities

Corcoran Sunshine Marketing Group


Brand Strategy, Naming, Collateral, Identity Systems, Website and New Media, UX Design, Photography, Renderings, Illustration