The Park Loggia
15 West 61st Street
Your Very Best New York
Though brand new, The Park Loggia’s ethos and aesthetic descends directly from its prestigious Upper West Side antecedents, and recalls existing architectural masterpieces throughout the city. With an exclusive porte cochere arrival, oversized windows that bring the outside in, elegant loggias that deliver a luxuriously intimate take on outdoor urban living, and a luminous custom-made terracotta façade, The Park Loggia establishes a fresh legacy of excellence for a modern generation of condominium residences. In order to depict the extraordinary lifestyle offered at The Park Loggia, we developed a campaign with fantastical moments.
Though brand new, The Park Loggia’s ethos and aesthetic descends directly from its prestigious Upper West Side antecedents, and recalls existing architectural masterpieces throughout the city. With an exclusive porte cochere arrival, oversized windows that bring the outside in, elegant loggias that deliver a luxuriously intimate take on outdoor urban living, and a luminous custom-made terracotta façade, The Park Loggia establishes a fresh legacy of excellence for a modern generation of condominium residences. In order to depict the extraordinary lifestyle offered at The Park Loggia, we developed a campaign with fantastical moments.
Client(s)
AvalonBay Communities
Corcoran Sunshine Marketing Group
Services
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“When I saw the sky-scrapers, it was like an incredible dream.”
- Diego Della Valle, Chairman of TOD'S -
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Amenities by Floor
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