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The Iconic Now

Grace is an iconic modern tower of unsurpassed architectural pedigree designed by Gordon Bunshaft of SOM. Originally design in 1974, its high-performance, state-of-the art spaces offer wide-open floor plates, walls of glass with magnificent views and the advanced technology of the finest buildings being constructed today. Perfectly situated on Bryant Park, one of the city’s most coveted parks, Grace resides in the very center of Manhattan’s commercial heart. Its newly redesigned street level plaza and art-curated lobby secure its position at the top of the list of elite buildings.




Brand Strategy, Brand Architecture, Communication Strategy, Collateral, Identity Systems, UX Design, Photography