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One Great Jones Alley

A Secret Alley. A Private Paradise. An Exclusive Residence.

On the very street where Andy Warhol once lived and artists like Basquiat and Haring exchanged ideas with musicians and writers, a new legacy is born. 

One Great Jones Alley organically reflects its artistic roots—while granting residents a design-driven retreat of highly livable comfort. 

One of the city’s few remaining alleyways provides a discreet and exclusive entrance to the building, secluding it from the bustling Noho streets. Inside, exquisite detailing creates a harmony of alluring spaces, from a lobby that hosts rotating local art exhibitions, to a true thermal spa, reminiscent of New York’s famous Russian bathhouses. Moving upward, oak, travertine, marble and fired earth lend the limited residences a tranquil, modern feel.


Douglas Elliman Development Marketing

Madison Realty Capital


Brand Strategy, Naming, Collateral, Identity Systems, Environmental / Gallery, Website and New Media, Photography, Renderings, Advertising