Neenah ‘Cabinet’
Custom Sales Application Design and Development
What started with a single project has grown into a long-term partnership that has helped Neenah become the model for a paper company in the digital age while cementing its position as a leader in fine papers.
And Partners worked with Neenah to identify and plan for major customer touchpoints, allowing the company to:
Precisely target their customers at key points in their decision-making cycle
Better understand, predict and change customer behavior
Uncover new markets and opportunities for growth
Remain relevant with the next generation of paper users, who have grown up using primarily digital media
The key to this marketing approach is a robust suite of mobile, online, and desktop tools, and resources that seamlessly and intelligently bridge the analog and digital environments, called Cabinet. This helps the company cast a wider net by making it easier than ever for customers to sample, specify, and purchase Neenah Papers.
What started with a single project has grown into a long-term partnership that has helped Neenah become the model for a paper company in the digital age while cementing its position as a leader in fine papers.
And Partners worked with Neenah to identify and plan for major customer touchpoints, allowing the company to:
Precisely target their customers at key points in their decision-making cycle
Better understand, predict and change customer behavior
Uncover new markets and opportunities for growth
Remain relevant with the next generation of paper users, who have grown up using primarily digital media
The key to this marketing approach is a robust suite of mobile, online, and desktop tools, and resources that seamlessly and intelligently bridge the analog and digital environments, called Cabinet. This helps the company cast a wider net by making it easier than ever for customers to sample, specify, and purchase Neenah Papers.
Client(s)
Neenah Paper, Inc.
