Hearst App Lab
The Hearst App Lab represents Hearst’s leadership in digital innovation and a commitment to creating the best digital content to showcase both their magazine brands and the brands of their marketing partners. Hearst has embraced digital media from both a creative and business standpoint. While the Hearst magazine group will use the App Lab often, it will also be shared with other divisions of Hearst who are developing initiatives in this space, from newspapers to entertainment & syndication to iCrossing.
The App Lab is a space for potential, where good, smart content can shine. It was intentionally designed as an intimate space for collaboration, idea generation and experimentation. The Hearst App Lab is more than just a room – it’s a philosophy, a way of doing business for Hearst.